THE PERFECT GIFT: AMC PALACE 9 BRINGS STATE-OF-THE-ART
 ENTERTAINMENT TO SUNDANCE SQUARE

Guests can now enjoy digital projection and unmatched 3D experience
with cost-conscious programs

FORT WORTH, Texas (Nov. 24, 2009) – AMC Palace 9 in Sundance Square has created the ultimate entertainment experience. With new Sony 4K digital projectors in every auditorium, guests will see images up to four times the resolution of HDTV. In addition, one auditorium also showcases the finest in 3D, enabling guests to see movies as they have never been seen before.

Not only will moviegoers view unmatched clarity, but with digital surround sound, guests will have a completely immersive entertainment experience. With many new films in theatres during the holidays, including the current hit, "A Christmas Carol" and the highly anticipated release of “Avatar,” the AMC Palace 9 is the perfect venue to see a movie.

“The new technology offered at the AMC Palace 9 makes it a great destination to see your favorite film,” said Johnny Campbell, President and CEO of Sundance Square. “When you combine the movie experience with an array of dining options within walking distance of the theatres in Sundance Square, then the guests’ entertainment experience is that much more enhanced.”

AMC Palace 9 is located at 220 East 3^rd Street in Sundance Square and offers many ways to save while catching a flick, including:

· AMC MovieWatcher^® – The industry’s first guest loyalty program is that is absolutely free. With each ticket purchased, members earn points toward free drinks, free popcorn and even free tickets. Also, members who visit AMC on Wednesday s receive a free small popcorn with every ticket purchased. Rewards increase when an account is activated online at MovieWatcher.com.

· A.M.Cinema^® – Rise and Shine! Morning guests have the opportunity to see first-run movies at the best ticket price of the day – just $5 – before noon on Saturdays & holidays.

· Senior Day – Looking to add an entertaining alternative to your routine? Every Tuesday, guests 60-years-old and older can enjoy first-run movies all day for just $5.

· Student Day – Need a study break? Every Thursday, students 13-years-old and older, with a valid student I.D. can enjoy first-run movies all day for just $6.50.

· Free Refills – What experience is complete without more of your favorite snack? Guests can enjoy free refills for each large popcorn and soft drink purchased.

For a complete entertainment experience, guests can enjoy a stroll through Sundance Square, shop, visit Santa Claus through December 22, and dine before or after a favorite movie in one of Sundance Square’s numerous restaurants.

Those guests looking for great cost savings at restaurants or shops, sign up for Sundance Square’s electronic newsletter, full of coupons and discounts, at www.sundancesquare.com/newsletter.aspx.

Located in the heart of downtown Fort Worth, historic Sundance Square is a 35-block commercial, residential, entertainment and retail district where people work, live, shop and dine. Sundance Square’s beautiful landscaping, red-brick streets and turn-of-the-century buildings make it a pedestrian’s delight. Named after the famed Sundance Kid, who used the Fort Worth area as a hideout, Sundance Square has been hailed as a monumental achievement in urban redevelopment. For more information, visit www.sundancesquare.com.

About AMC Entertainment Inc.

Headquartered in Kansas City, Mo., AMC Entertainment Inc. is a leading theatrical exhibition and entertainment company. With a history of industry leadership and innovation dating back to 1920, the company today serves hundreds of millions of guests annually through interests in 304 theatres with 4,574 screens in five countries. www.amcentertainment.com

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