DALLAS COWBOYS PRO SHOP TO OPEN IN SUNDANCE SQUARE
Pro Shop Marks the 40^th Store for the Dallas Cowboys

FORT WORTH, Texas (June 16, 2010) – Sundance Square announced today they have signed a lease with the Dallas Cowboys to open a 1,126 square foot Pro Shop in Sundance Square at 310 Main Street. This will be the 40^th store for the Dallas Cowboys.

“We are thrilled to have the worldwide brand of the Dallas Cowboys in Sundance Square,” said Johnny Campbell, president and CEO of Sundance Square. “As the fourth biggest sports brand in the world according to Forbes.com, there is huge fan base for Cowboys items. We have seen an increase in Cowboys fans during home games following the opening of the new stadium. With North Texas set to host SuperBowl XLV, this is a great addition to Sundance Square for football fans.”

The Dallas Cowboys Pro Shop will feature jerseys, shirts, caps, memorabilia, and other apparel. The store is expected to open before the Dallas Cowboys first pre-season game on August 12.

“As we move into the season where we will be celebrating the 50th anniversary of the Dallas Cowboys and hosting Super Bowl XLV, we felt this would be an ideal location,” said Cowboys Vice President Jerry Jones, Jr. “Our organization is excited about moving a Pro Shop into Sundance Square and it will provide a great level of convenience for our fans.”

The Dallas Cowboys Pro Shop is a great complement to Sundance Square’s retail shops including the Texas Rangers store that opened with 750-square-feet on the ground floor of the Western Union Building at 316 Main Street in 2009.

About Sundance Square

Sundance Square oversees more than two million square feet of commercial office, retail and residential space. Located in the heart of downtown Fort Worth, historic Sundance Square is a 35-block commercial, residential, entertainment and retail district where people work, live, shop and dine. Sundance Square’s beautiful landscaping, red-brick streets and turn-of-the-century buildings make it a pedestrian’s delight. Named after

the famed Sundance Kid, who used the Fort Worth area as a hideout, Sundance Square has been hailed as a monumental achievement in urban redevelopment. For more information, visit www.sundancesquare.com.